Sales and Marketing is HR and Recruiting next?

I’m not old enough to remember when Marketing became a separate function rather then a component Sales. I am old enough to know that in most offices today, they are two very distinct functions, usually on the same floor and both reporting to the VP of sales and Marketing.

I think we could be on the cusp of that evolution when talking about HR and Recruiting. Sure, in larger organizations today there are Centralized specialist that focus on recruitment within the organization, but here’s the question,….are we doing everything we can to distinguish ourselves as a value add to the overall corporate vision, a function within itself?

I remember in the late 90’s when the buzzword was “HR for Profit” and the argument was,… if the HR/recruiting department could demonstrate cost savings to the organization, then they are in fact contributing to the bottom line. Now the talk is around “effective, quantifiable metrics” that actually show that value as a hardline, results driven number.

A few things I have heard recently are post secondary programs (think CHRP) that specialize in Recruiting as a profession. I would love to hear more about what’s next in the evolution of the distinct difference of HR and Recruiting within an organization?