Two Keys to Succeeding in the New War for Talent on Campus
By: Graham Donald
The 2006 edition of Brainstorm Consulting and D-Code’s From Learning to Work – Canada’s Campus Recruitment Report™ will be published soon and the preliminary results indicate that some of the trends identified in the 2004 report are becoming even more prominent. This article focuses on two key findings: increasing student confidence in this competitive market and the importance of great colleagues in the workplace.
Student attitudes and career aspirations are always changing. And although these changes may be gradual, the lack of current Canadian research and information can make it quite difficult to keep up to speed. If your understanding of today’s students and new graduates is more than a couple of years old, then you are probably out of date. If you think of students as disloyal, unrealistic, or overly focused on high pay then your recruitment efforts are going to be off-target.
| Attachment | Size |
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| RNGCampusArticle-GrahamDonald.pdf | 24.03 KB |
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