Post-Hire Surveys: The Key to Measuring Recruiting Success

Paul Russ, Director, Talent Acquisition, SunLife Financial 

What is the hardest part of a recruiting in today’s market?  If you answered finding top talent, you’re wrong (well not totally because that is very difficult!), but if you answered proving your worth as recruiters and measuring the success of your practice, you’re right.  With words like “outsourcing” being on the tip of every executives tongue these days, it is more critical then ever to be sure you show you’re value!  Unfortunately showing recruitments value in an organization is not a simple task, even with the introduction of sophisticated ATS systems and the robust reporting and measurement capabilities HR departments are sporting these days.  HR Leaders expend a lot of time and energy trying to figure out how to measure the success of recruiting, but few have been able to get the equation quite right.  The key missing ingredient in many recruitment measurement recipes is a post-hire survey program.  An effective post-hire survey program will not only yield invaluable feedback that can help refine your recruitment process, but most importantly, it will provide your organization with a rich, valid and timely vehicle to measure recruitment success.