80 per cent of Job Seekers only read the headlines. Do your Job Ad Headlines attract the right individuals?

Think back over your recent recruitment campaigns. Did your ads always attract the high quality candidates that you were hoping for, with the right skills for the job? Your headlines play a large part in attracting people to your ads.

Your headlines should not be an afterthought "research indicates that around 80% of those reading ads only look at the headline, and if it doesn’t appeal to them immediately, they move on. Your headline is critical" its objective is to catch the attention of those you want to reach. You have just a few seconds, maybe less, to snare this interest.