Employer branding is becoming increasingly important in strategic decisions. There are several global trends driving the increase, and some may require you to rethink your employer brand. Many of these trends are the same as those driving the global move toward Free Agents, or people who self-manage their careers without being permanently linked to an employer. Free Agents are typically the most skilled and valuable employees.

So what are the eight steps to building your powerful employer brand that will help you to attract and retain great staff and keep you ahead of the game: