by Karla Jo Helms

What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represent 12.7% of U.S. population, about one of every eight Americans.

Mature adults are the fastest growing demographic segment of the population and at age sixty-five, 23% are still working for a variety of reasons – to supplement their income or their health insurance benefits; to not have to be dependent upon relatives; or just to continue to make use of their talents and abilities by working.