Let Me Guess: You Figure Using Social Media to Attract Talent is a Bunch of BS, Right?

Recently, a number of recruiting and HR leaders have told me that they’ve “tried this whole social media thing to recruit, but it hasn’t worked out so well.” These folks read about the buzz surrounding social media, heard of how other organizations were using it to successfully recruit, and figured “If it works for them, why don’t we give it a try?”