by William G. Radin

In the war for talent, you may be adding fuel to the fire

Ouch! You lost a perfectly good candidate to another company.

How could it happen? Your company has innovative products, a slew of happy customers and a fun, casual work environment.

But no capture strategy.

In other words, you know how to wine and dine the talent you need, but for some reason you fail to---um---consummate the deal.

Of course, you're not alone. Managers at all levels complain of their difficulty in attracting the best people, while their competitors seem to gobble up talent like twinkies. But why the disparity?

Recruitment has become tougher these days, especially attracting the more elusive Generation X and Y employees that everyone seems to want and who seem to be in scarcity. There are nine factors that will help to attract the most suitable candidates for any role. They are:,…..

Think back over your recent recruitment campaigns. Did your ads always attract the high quality candidates that you were hoping for, with the right skills for the job? Your headlines play a large part in attracting people to your ads.

Your headlines should not be an afterthought "research indicates that around 80% of those reading ads only look at the headline, and if it doesn’t appeal to them immediately, they move on. Your headline is critical" its objective is to catch the attention of those you want to reach. You have just a few seconds, maybe less, to snare this interest.